Comparing Consulting To A Military Mission

Imagine an army that, as a result of being led by an idiot, has been wiped out except one man. At that moment the general at headquarters calls in a "military consultant" to save the day.

The consultant accepts the "consulting gig" based on what the general told him.

Then he discovers some disturbing facts. From his fact-finding, he discovers that there is only one single soldier left of the whole army. He is pretty beaten, thirsty, hungry, dead exhausted, disheartened with headquarters' blazing incompetence, barefoot, butt-naked and has an empty rifle in desperate need for a major overhaul. So, basically there is no hope in hell to win the battle.

"Well, general, based on what you have, you have no chance to win." – says the consultant.

"We don't care" - Yells the general. "You’re the expert. You either win the battle for us or we'll sue you for breach of contract, and do everything in our power to ruin your reputation."

"But you misrepresented the situation in the first place" – says the consultant.

"Never mind. You're the expert. Figure something out, or we'll take you to court for incompetence, negligence, misrepresentation and breach of contract" – says the general from headquarters.

So, there is one more reason you have to create an Ideal Client Profile.